SPONSORSHIP INTRODUCTION

"Spilling the Tea on Sponsored Content" by British YouTuber Grace F Victory explains sponsored content from the content creator's point of view. Grace discusses how she gets approached by brands, the different types of sponsorship, how payment works and whether or not her management forces her to take a sponsor.

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According to her, she has a lot of freedom in regards to what brands she works with and what she posts. One of the more interesting points in her video, however, is when Grace explains that brands can ask you to re-film or re-edit a sponsored video if it does not fit their prompt. 

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Grace's point of view adds an fascinating spin on sponsored content on social media. Her honesty about sponsorship allows her viewers to learn what it really means to be a content creator on YouTube or Instagram, or through a blog. These creators still need to pay the bills, and it is almost impossible to do it without sponsorship or branded content.