SPONSORSHIP RULES

Blogging

Since blogging is not only on one server, like YouTube or Instagram, there are not company rules about sponsorship and disclosure. The Federal Trade Commission, however, has released a guidebook on how to disclose properly and other materials on when to disclose endorsements. 

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According to "The Blog Help," a blog dedicated to helping aspiring bloggers make money and make their blog into a career, says that the best thing to do is to be transparent. She also note that if a brand asks an influencer not to disclose, then they should "run away!" (Clark). 

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Another blog all about helping bloggers, "Successful Blogging," writes that one way to disclose a sponsored post is to write a byline at the end of the post reading: "This blog post was sponsored by (Name Brand Here)" (Dunlevie). This will make the sponsorship visible to the readers and keep the good rapport between reader and writer strong.