SPONSORED CONTENT IN THE AGE OF SOCIAL MEDIA INFLUENCERS
DANIELLE BERNSTEIN
AKA WeWoreWhat
Danielle Berstein of the WeWoreWhat blog started her website at 18 as a hobby and now has 1.7 million followers on Instagram. According to Clair Coghlan from Forbes, Danielle has fans such as Bella Hadid and Suki Waterhouse as some of her fans.
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In her Forbes interview, Danielle talks about how she hired a manager to monetize her blog and make it a full time career. She is also very upfront with how much she makes from an average Instagram post ($8000-$2000) and what she made in 2016, "upward of seven figures" (Coghlan).
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Danielle's sponsored post from December 5 is a lot like Cameron Dallas's post because she does not use the subheading, uses #ad and tags the brand in the photo.
CAMERON DALLAS
Cameron Dallas started off his media career in 2012 when he started posting funny videos on his Vine account (Ward). By 2014, he became the 10th most followed account (Kosoff). Now he has 20.6 million followers on Instagram account and regularly gets more than 500,000 likes on his posts.
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This post is from December 3rd and includes an advertisement from Daniel Wellington. He does not have the subheading clearly stating the promotion, but he does tag the brand and uses #ad in his description. According to the FTC this is not sufficient, which is interesting because Cameron is one of the biggest Instagram influencers.
CARLYÂ HEITLINGER
Carly, or the College Prepster, is a blogger and Instagrammer who started her blog back in 2008 while she was a student at Georgetown University (C. "About").
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Today she has 32.7K followers on Twitter and 215K followers on Instagram. In this post from December 7th, Carly complies with all the rules of Instagram sponsorship. Her sponsor is Pottery Barn and she is promoting their new campaign: #MyPotteryBarn. She tags @PotteryBarn in the photo, has the new subheading at the top of her post and the hashtags that Pottery Barn presumably asked her to include. With all of this, Carly makes it clear to her followers that this is a sponsored post.
